Mark worked for Mike Moore (one-time Labour Party leader) as press secretary, speech writer, and then leader of the Labour media unit. In 1996 he joined Logos Porter Novelli as a government relations expert. Image and information from Blackland’s website.
Emailed Monday 27 May 2024.1
+ 64 21 891 042; mark@blacklandpr.com
Dear Mark
Something to discuss at your Monday morning staff meeting.
I am seeking to employ the services of a public relations firm for an upcoming nationwide political campaign the organisation I represent is planning. I estimate it will take about a decade to reach our goals, and will ultimately be a multi-million dollar effort.
The aim of this campaign is to bring certain individuals to account for serious crimes they have committed starting in March 2020. My expectation is all the individuals involved in this crime will be brought to justice.
I suspect the individuals who carried out this crime think they got away with it. But as the Police will tell you, criminals are possibly the most deluded element of society, because they always think they have gotten away with the crime.
Until they’re caught.
So as an expression of interest we’re giving all the public relations firms we’re considering the opportunity to provide an example of the sort of campaign they could conduct. This will be a political campaign so you should consider this in your response. The task we’ve chosen for Blackland PR, if you would eventually like to consider submitting a tender for this campaign (details available upon your request), is the following:
In 2020 there was a nationwide crime committed (given your background you may even know some of the main protagonists), with the assistance of certain external actors including Wellington based public relations firms with connections to the criminals.
One of these firms was part of a psychological operation (psyop) I’ll call CovAIDSPlaneBee.
In outward appearance this psyop appeared to be run by mild mannered academics. I doubt any of them knew they were being manipulated. I don’t know who founded CovAIDSPlaneBee but by the time I became involved with them it was clear to me, immediately, that this organisation was what might be called a “controlled opposition.” I quickly discovered one of the then organisers of this group was the director of a Wellington based PR firm. As I said to someone at the time
why else is a PR firm in Wellington, other than to get government contracts
And we know Labour’s PR spend skyrocketed at the time. Did you get some of that action?
As we intend to hold all the bad actors accountable, what would Blackland PR suggest as a general campaign, keeping in mind we have the following goals in mind?
For all those involved in this crime, criminal trials. Long prison sentences for all found guilty.
We’re following the money, so dispossession of the property of those found guilty. All of it.
Context
Now, I’m personally expecting lots of pushback. You know the sort of tactics the PR creeps use. They especially love the ad-hominium personal attack. This doesn’t concern me of course; in fact as I’m sure you know ‘all publicity is good publicity’ or can be used as such. And I’m not easily distracted. I had a decade as a political advisor to a senior politician just after you started in PR, after you had finished leading the Labour Party media unit advising Labour MPs, so you will know who I mean when I say Jim Anderton. So personal hits if they come will be grist to the mill.
We have the following advantages which you may want to consider if you wish to tender for this campaign.
there is zero trust in the mainstream media—people now know something you and I have known for many years. That is, nearly every word produced by the mainstream media is a lie. So we can’t use them. New Zealanders need truth.
there is zero trust in the government, both central and local. It’s obvious why, and the enormous debt is only one element.
there is zero trust in the police, which is a real shame.
there is zero trust in the courts, also a real shame.
there is zero trust in the currency.
there is of course zero trust in PR, so we will need to hide your involvement. This must look like a grassroots campaign. You know, so-called astroturfing.
I was thinking of a campaign tag-line along the lines of…
In order for there to be peace in this world there must be justice2
…but am open to suggestions. Blackland’s entry should be no longer than one A4 sheet of paper, single-side double-space arial font, received at this email no later than 5pm Friday 31 May 2024.
By way of disclaimer, we have not yet started fundraising, so have zero funds available for this campaign. Yet.
Regards and best wishes
P.S. If for any reason this email is unclear, you can see the text in a larger font here.
https://craighutchinson.substack.com/
Credit to Christopher James for this. https://awarriorcalls.com/
Well... This should be amusing. Looking forward to seeing the response!
Mr.Blackman could have been in on the racket, so I think that he would find your job offer a bit embarrassing.
Maybe it would have been better to email him the tender offer privately.
OTOH, he will also have heard the term you mentioned: that all publicity is good publicity.
Maybe as a way of exonerating himself, if he did have a role in the scam, then he could organise the charity balls and galas and raffles and merchandising for fund raising for your operation.